Frequently Asked Questions
About the program
Do I have to quit on Day 1?
No. With Leap14 you keep smoking through Day 13. The 14-day program runs while you're still smoking, working on the automatic link between your trigger and reaching for a cigarette. You stop on Day 14, after the program has already changed the pull at your usual moments.
Does this require willpower?
Leap14 is built to reduce how much willpower you need, not test it. Instead of asking you to resist cravings by force, it works on the half-second before you reach for a cigarette, so the automatic pull weakens on its own. It still takes about five minutes of attention a day, but the design replaces grinding self-control with structure.
How is Leap14 personalised?
Leap14 starts with a 10-question assessment that maps your specific smoking pattern: when you reach for a cigarette, what triggers it, and what broke your last attempt to quit. The assessment sorts smokers into one of four patterns, and the 14-day program you get is built around the pattern that fits you, not generic quit advice.
What does Leap14 cost?
The assessment is free, with no account or payment needed to start. If your result is a good fit and you choose to begin the 14-day program, it's a one-time payment of ₹999 (inclusive of 18% GST). There's no subscription and no recurring charge — you pay once for the full 14-day program.
Is Leap14 a medical service?
No. Leap14 is a private behavioral program for adults who smoke, not a medical service, clinic, or treatment. It doesn't diagnose, prescribe, or replace advice from a doctor. If you have a medical condition or take medication, Leap14 isn't a substitute for professional care.
What is Leap14 based on?
Leap14 draws on established relapse-prevention and behavioral research, including Marlatt's Relapse Prevention Model, Cognitive Behavioral Therapy for smoking (CBT-S), and Mindfulness-Based Relapse Prevention (MBRP). These frameworks focus on recognizing triggers, interrupting the automatic cue-to-cigarette link, and handling cravings without relying on willpower alone.
Can a quit-smoking program work while you're still smoking?
Yes, and that's how Leap14 is designed. Instead of starting on a quit date and white-knuckling from day one, Leap14 runs for 14 days while you keep smoking normally. During that time it works on the automatic link between your triggers and reaching for a cigarette, using about five minutes of content a day built around your specific pattern. You stop on Day 14, after the pull at your usual moments has already changed, rather than trying to change it only after you've quit.
How is Leap14 different from a quit-smoking app?
Leap14 isn't an app. There's nothing to install and nothing on your phone that signals you're trying to quit. Most apps count clean days the same way for everyone. Leap14 maps your specific smoking pattern through a short assessment, builds the 14 days around it, and is designed to work while you're still smoking instead of starting from a quit date.
Does Leap14 use nicotine patches, gum, or medication?
No. Leap14 is a behavioral program, not a nicotine replacement or drug-based method. It doesn't sell or require patches, gum, lozenges, or prescriptions. It works on the behavioral pattern behind your smoking, so you can use it on its own or alongside anything your doctor has recommended.
How long does it take to quit smoking with Leap14?
Leap14 is a 14-day program. You keep smoking through the first 13 days while the program works in parallel, and you stop on Day 14. Each day takes about five minutes. The 14-day length is deliberate, built around the window where the automatic reach for a cigarette can be interrupted instead of forced.
Who it's for
Will Leap14 work if I've tried to quit many times before?
Leap14 is specifically built for people who've quit before and relapsed. Repeated failed attempts aren't treated as a problem, they're treated as information about your pattern. The assessment uses what broke your last quit to build the program, which is the opposite of generic advice that ignores why earlier attempts didn't hold.
Is Leap14 available in India?
Yes. Leap14 is built in India for adults who smoke, with the program and examples written for Indian smokers. It runs in any browser, so there's nothing to install, and it's priced in INR.
Can I quit smoking without anyone knowing?
Yes. Leap14 is private by default. There's no app to download, no icon on your home screen, and no notification announcing a quit attempt. It runs in an ordinary browser tab and doesn't ask for your name unless you choose to give it. For people who'd rather not tell family or coworkers they're quitting, Leap14 is built to be worked on quietly.
Quitting questions
Why do I start smoking again every time I quit?
Most people relapse because their quit attempt targets the cigarette, not the specific pattern that drives them back to it. Research on relapse, including Marlatt's, shows the highest-risk moments cluster around particular triggers and a predictable window after stopping. Leap14 is built around finding that pattern for you and interrupting it before the relapse window hits, which is why it's designed for people who've tried before and it didn't hold.
Why is it so hard to quit smoking even when you really want to?
Quitting is hard because smoking is two things at once: a chemical dependence on nicotine and an automatic behavioral pattern wired to specific moments in your day. Willpower can override the urge for a while, but it doesn't touch the automatic link between a trigger and reaching for a cigarette, which is why motivated people still relapse. Leap14 is built around that gap. The assessment finds the pattern behind your smoking, and the 14-day program works on the automatic reach rather than relying on you to resist it by force.
How long do nicotine cravings last after you quit smoking?
Most nicotine cravings are short. An individual craving usually passes within a few minutes, often five to twenty, whether or not you smoke. Cravings tend to be most intense in the first three days after stopping and ease over the following weeks, though an occasional craving can surface months later when you hit an old trigger like a familiar place or seeing someone smoke. This timeline comes from health authorities like the US National Cancer Institute and national health services. Leap14 works on the trigger-to-cigarette link during the 14 days before you stop, so fewer of those cravings fire automatically in the first place.
Is it better to quit smoking cold turkey or by cutting down gradually?
The evidence is mixed, but it leans toward stopping on a set date rather than slowly cutting down. A large 2016 trial in the Annals of Internal Medicine found abrupt quitting led to lasting success at least as often as gradual reduction, and often more, while a broad Cochrane review of 22 trials found no significant difference between the two. What matters more than the label is preparation and targeting why you relapse. Leap14 doesn't ask you to taper. You keep smoking normally through Day 13 while the program works on your specific pattern, then you stop on Day 14.
What are the most common triggers that make people reach for a cigarette?
Most smoking triggers fall into a few recurring types: stress or difficult moments, routine cues like a meal or a coffee or a commute, social situations where others are smoking, and relaxed moments you want to extend. Most people are driven mainly by one of these, not all equally. Leap14's 10-question assessment maps which type drives your smoking, and the 14-day program is built around interrupting that specific trigger rather than treating every smoker the same.
Why do I crave a cigarette after meals, with chai, or with coffee?
Cravings after a meal or with chai or coffee are cue-driven, not random. When you repeatedly smoke at the same moment, your brain wires that moment to the cigarette, so the situation itself starts triggering the urge even when you're not stressed. This is one of the four common smoking patterns, the routine or cue-based type. Leap14 identifies whether this is your main pattern and builds the 14 days around breaking the automatic link between those everyday moments and reaching for a cigarette.
How do I stop smoking when I'm stressed?
If you mainly smoke under stress, the cigarette has become your default way to take the edge off a hard moment, so quit attempts tend to break the first time real stress hits. The fix isn't just willpower in that moment. It's having the automatic stress-to-cigarette link already weakened before the moment arrives, plus a replacement response ready. Leap14's assessment flags whether stress is your main trigger, and if it is, the 14-day program is built around interrupting that reach and handling the high-stress moments where most quits fail.
How do I quit smoking when everyone around me smokes?
Quitting in a circle where others smoke is hard because every shared cigarette is a trigger you can't fully remove, and that's common in workplaces and friend groups in India. The answer isn't avoiding everyone. It's weakening the automatic link between being around smokers and joining in, and having a plan for those specific moments. Leap14's assessment identifies whether social smoking is your main pattern, and the 14-day program is built around the situations where being around other smokers pulls you back.
Can you quit smoking without nicotine patches, gum, or medication?
Yes. Many people quit without nicotine replacement therapy or medication, especially when the approach targets the behavioral pattern behind their smoking rather than only the chemical withdrawal. Nicotine replacement and medication help some people and are worth discussing with a doctor, but they aren't required to quit. Leap14 is a behavioral program with no patches, gum, lozenges, or prescriptions. It works on your specific trigger pattern, and you can use it on its own or alongside anything your doctor recommends.
Will I gain weight if I quit smoking, and can I avoid it?
Some people gain a small amount of weight after quitting, commonly a few kilograms, because nicotine slightly suppresses appetite and raises metabolism, and that effect fades when you stop. It isn't guaranteed, the amount is usually modest, and health authorities are clear the health gain from quitting far outweighs a few kilos. Staying active and watching snacking in the first weeks helps. Leap14 is a behavioral quit program focused on your smoking pattern. It doesn't claim to manage weight, and we'd rather say that plainly than oversell it.